Helping ‘stuck in a rut' brands
BREAK PATTERNS
And focus on real growth
our specialties
We help marketing leaders unstick, find a more interesting path forward, and get right to the results with focused growth plans that connect the dots across creative, media activation and performance.
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A media plan is useless without the right story. A great piece of creative falls flat without the right distribution. We work with our clients to bring new products/services to market or frankly refresh what is stale. To create a market position and big play campaigns that stand out in a sea of sameness.
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Performance. Performance. Performance. We’ve been building media campaigns for a long-time, always focused on the real audience contribution. We help our clients think through the whole mix, building an understanding of how digital and traditional channels impact audiences—and which channels are the right fit for each audience segment.
We specialize in social advertising, paid search, digital video, programmatic and display.
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From brand positioning and design to strategic content marketing on-site and through email comms, we help our clients craft a compelling story. When you pair a great creative idea with the right channel of activation, voila, advertising magic.
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Campaign measurement. Data aggregation across key sources. Data visualization. And action-focused insights. Marketing data—when used correctly—can drive optimization of the entire business. We help you start with the right data and evolve your overall measurement structure.
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We bring a data-first approach to website optimization that can create an instant impact to your revenue. We help clients create a test & learn program that sticks, focused on efficiency and tied to the greater go-to-market strategy.
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Paid search management. Organic search strategy. Cross-platform content creation. We help clients consider the entire search experience for their consumer base and find the right SERPs to attack—quickly and effectively.
The WOrk
The work
The work
Thank you, clients and friends, for giving us purpose.
PROTOTYPE: THE EXPERIMENTAL MUSEUM
RITERUG FLOORING
WALTON DENTAL GROUP
GLOBAL MANUFACTURER
Revenue Driven
LEAD GROWTH
Start a mutiny with us.
Pattern Breakers. We help legacy brands throw out their "same old" marketing playbook and find new ways to solve customer acquisition.
We connect the dots between creative, media, and performance to create Focused Growth Plans that drive quick, impactful results for your brand.
Performance campaigns at pace. For brands burnt out on s-l-o-w, over-fluffed, reactive engagements.
ACTION—NOT A CONSULTING DECK
Hey marketing leaders, we know speed matters.
1. Drop the problem
Product launch, stagnant growth, jumbled communications, a clean refresh, introducing a new channel—you download our team on your key problems and goals. We’ve seen some version of most of them. We dig in to find the real root of your pain and quickly deliver you a sprint plan and fixed project or channel takeover costs.
2. Focused sprint plan
Sprint plans range from 2 weeks to 10 weeks, based on scope and complexity. Sprint plans skip the fluff of months of “agency immersion,” getting right to the “solving” part. Focused creation of the roadmap, concepts, activation options, media plans or strategic audits that give you the get-ahead-information you need.
4. Execution: make it happen
We bring that plan to life, in most cases collaboratively.
With charted course in hand, we manage media buys, creative execution and data enablement for partners. Ongoing support still always comes directly from experts you trust with a no-nonsense approach and purposeful iteration.
3. Clear delivery + action
Wrapped up in a bow, we deliver a plan of action.
The difference between a typical consultants deck and a Mutiny growth plan is … well everything. Our goal is action—big ideas, pragmatic strategy based on experience, ready to execute.
who started
this mutiny.
A problem-solver at heart, Chris Bennington is the former EVP, Digital at Adept Marketing and prior to that, Partner at P48 Marketing.
He’s a super-fan of keeping it real with clients and team members alike, with a knack for skipping past the formalities and jumping right into conversation that drives action. Hence, the whole Mutiny thing.
Through his career, Chris and his teams have worked on projects across nearly every industry, always with a focus on performance and measurable impact. From building Ecommerce storefronts from scratch to millions of shoppers —> launching award winning advertising campaigns.
A Band of Problem Solvers
Mutiny is both a team of marketing strategists and a network of talented people across the weird and wild spectrum of advertising and digital: Creatives, Data Nerds, Media Buyers, Developers, SEOs, Content Creators, Industry Specialists, Designers, Arsonists and Plunderers.
You get the idea.
