A Band of
Digital
Problem
Solvers
We create focused growth plans—straight from agency leaders and experts—helping you skip past the Fluff and get right to the results.
our specialties
We’re digital first problem-solvers. Connecting the dots between creative, data, and media activation into focused growth plans that drive quick, impactful results for your brand.
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A media plan is useless without the right story. A great piece of creative falls flat without the right distribution. We work with our clients to bring new products/services to market or frankly refresh what is stale. To create a market position and big play campaigns that stand out in a sea of sameness.
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Performance. Performance. Performance. We’ve been building media campaigns for a long-time, always focused on the real audience contribution. We help our clients think through the whole mix, building an understanding of how digital and traditional channels impact audiences—and which channels are the right fit for each audience segment.
We specialize in social advertising, paid search, digital video, programmatic and display.
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From brand positioning and design to strategic content marketing on-site and through email comms, we help our clients craft a compelling story. When you pair a great creative idea with the right channel of activation, voila, advertising magic.
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Campaign measurement. Data aggregation across key sources. Data visualization. And action-focused insights. Marketing data—when used correctly—can drive optimization of the entire business. We help you start with the right data and evolve your overall measurement structure.
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We bring a data-first approach to website optimization that can create an instant impact to your revenue. We help clients create a test & learn program that sticks, focused on efficiency and tied to the greater go-to-market strategy.
Start a mutiny with us.
We’ve found two key issues with digital activation in the middle market.
There’s a “Messy Middle” between creative, media, and data. Some partners lead with brand and back into channel strategy. Others lead with channel strategy and back into brand creative. Either way, the dots aren’t connecting.
The typical agency model moves s-l-o-w and jams your account full of inexperienced talent. Engagements are full of fluff and take too long to drive results.
We cut out the bloat, bringing CMOs the firepower they need IMMEDIATELY, from real experts in their fields. Quick activation. Quick results. By connecting the dots …
Creative, Media, Data—one Treasure map.
Through a series of quick sprints, we give you the whole treasure map in what we call a Focused Growth Plan. Considering all key elements and the most efficient way to gather those elements. Together, we execute. Skipping the fluff to focus on real growth.
Creating your treasure map
1. Drop the problem
Product launch, stagnant growth, jumbled communications, a clean refresh, introducing a new channel—you download our team on your key problems and goals. We’ve seen some version of most of them. We dig in to find the real root of your pain and quickly deliver you a sprint plan and fixed project costs.
2. The sprint plan
Sprint plans range from 2 weeks to 10 weeks, based on scope and complexity. Sprint plans skip the fluff of months of “agency immersion,” getting right to the “solving” part. Focused creation of the roadmap, concepts, activation options, media plans or strategic audits that give you the get-ahead-information you need.
3. Clear delivery + action
Wrapped up in a bow, or one of those treasure map sheath things.
The difference between a typical consultants deck and our treasure map is … well everything. Our goal is action—big ideas, pragmatic strategy based on experience, ready to execute.
4. Execution: go dig it up
Grab a shovel. We can dig, or better yet—let’s dig together.
With charted course in hand, we manage media buys, creative execution and data enablement for partners. Ongoing support still always comes directly from the experts you trust with a no-nonsense approach and purposeful iteration.
Folks we’ve worked with
Randi Stock, CMO, OROS Apparel
“Chris and team are fantastic to work with. they get right to the point, deliver work quickly and are always one step ahead.”
Lauren Smith, Chief of Staff, SoLo Funds
“Working with mutiny was exceptional. They brought not only tactical expertise but a strategic vision that drove roi. Highly recommend for anyone looking to drive growth!”
Revenue Driven
who started this mutiny.
A problem-solver at heart, Chris Bennington is the former EVP, Digital at Adept Marketing and prior to that, Partner at P48 Marketing.
He’s a super-fan of keeping it real with clients and team members alike, with a knack for skipping past the formalities and jumping right into conversation that drives action. Hence, the whole Mutiny thing.
Through his career, Chris and his teams have worked on projects across nearly every industry, always with a focus on performance and measurable impact. From building Ecommerce storefronts from scratch to millions of shoppers —> award winning advertising campaigns (that drove real 10X ROI results).
Chris lives in Worthington, Ohio with his wife and 2 kids. You can find them outside on the hiking trail or on the golf course, where Chris plays the occasional competitive Am event.