The “Messy Middle” of digital marketing
There's a "Messy Middle" in digital media activation, particularly for what we like to call “Mid-Market” brands.
On one side you have creative firms. Often stronger on positioning the client brand, thinking outside the box, creating intrigue, and building big-picture campaigns. On the other side …
why are brands shifting to ‘tiny but mighty’ agencies?
The #1 reason is speed to market.
Brand leaders are seeking either:
1) Solve XYZ problem now or
2) Bring fresh new ideas to the table.
Either way, they prefer not taking months of monotonous exploration just to regurgitate the same "research" the last agency supplied.
how to keep it real with nextdoor advertising
NextDoor Advertising can work for Big Brands?
Surprisingly, yes.
It's easy to get lost in the confusing morass of the neighborhood feed. To give your campaigns a chance, consider these three points: