Lincoln Rinehart Joins Mutiny as VP, Digital

We’re excited to welcome Lincoln Rinehart to the Mutiny team!

Lincoln joins as VP, Digital—where he will lead strategy and execution across owned marketing channels. He brings a tremendous skillset and depth of client experience from his roughly ~9 years leading Performance Search and Content Marketing for Adept Marketing and Smith Commerce.


See Lincoln’s note from LinkedIN below. Welcome to the crew, we’re lucky to have you!

Joining the Mutiny 🌊

When I began my last job hunt, I had a few critical qualifiers:
✅ An agency that really, truly gives a damn about helping their clients...
✅ ...isn't afraid to "stir the pot"...
✅ ...is lean and agile enough to grant flexibility + autonomy (i.e., big ideas aren't restricted by an SOW)...
✅ ...doesn't just "talk the talk" –– values action over acronyms

Well, I'm stoked to share that I found that, and some. Chris Bennington and the team are at the table with bold thinking, focused plans, lean delivery, and a "keep it real" attitude.

I'll be responsible for helping clients get unstuck from the same old pattern "because it's the way we've always done it" –– doubling down on what I'm good at, learning some new and different, and helping to rewrite the script for digital agencies.

Stay tuned. This Mutiny 🌊 is just getting started.