
why are brands shifting to ‘tiny but mighty’ agencies?
The #1 reason is speed to market.
Brand leaders are seeking either:
1) Solve XYZ problem now or
2) Bring fresh new ideas to the table.
Either way, they prefer not taking months of monotonous exploration just to regurgitate the same "research" the last agency supplied.

how to keep it real with nextdoor advertising
NextDoor Advertising can work for Big Brands?
Surprisingly, yes.
It's easy to get lost in the confusing morass of the neighborhood feed. To give your campaigns a chance, consider these three points: