GROWTH MARKETING
partner + advisor for startup
plus size intimates brand
SYDNEY
SYDNEY was brought to life by a talented founding team determined to make high-quality, plus-size intimates that helped women feel empowered, sexy and badass.
I worked with SYDNEY as an advisor and fractional marketing lead. Collaborating with the team through the exciting and challenging process of bringing a new brand and Ecommerce storefront to market. Including brand positioning, U/X design, tech stack consulting, media planning and lifecycle marketing.
“Working with Mutiny was exceptional. They brought not only tactical expertise but a strategic vision that drove ROI. Highly recommend for anyone looking to drive growth!”
With a strong brand promise and customer-first product set in place, we guided the SYDNEY team through the process of building a scalable growth model. Campaigns spanned social, search and owned channels—driving quick, impactful growth in new customers.
