opinion: it’s time to capture mindshare again
"Digital marketers" have become lazy. That's the headline.
An industry that was built on disruption, speed, and measurable performance has become little more than an oversized group of glorified button pushers with various platform addictions.
ctv for b2b: slide into the living room
B2B marketers and sales reps are starting to shake off the myth that buyers are only reachable during work hours, sitting behind a desk, typing “best enterprise SaaS” into Google.
Decision-makers are real life humans.