Branding, Comms
& Website Design
for Healthcare Startup
ASSURED CLINICAL RESEARCH
Bringing a bold
healthcare startup to life
Assured Clinical Research is a newly-launched clinical trials company. The new venture is backed by an established team in the clinical trails space—bringing a new impactful brand to the market across multiple international markets.
A scalable
brand framework
The Mutiny team built an easy-to-abide-by framework for representing the brand. This included a brand exploration process, solidifying a scalable brand identity, and bringing that new identity to life through key executions.
Turning vision
into Website Design & Content
The leadership team of CEO, Dr. Samir Arora and EVP, Grazia Cannon built Assured Clinical Research around a sophisticated, aggressive vision. The most challenging part for Mutiny was doing that vision justice and bringing it to life in a truly impactful way.
As always, the majority of our work occurred “below the surface.” Audience research, immersion, and out-of-the-box copywriting led to brand communications and a website that leaves an impression.