COLUMBUS TAVERN GROUP
DRIVING BUTTS IN SEATS
With a lean optimization sprint plan
FOR A REGIONAL BAR & GRILL GROUP
More than your average local watering hole, Columbus Tavern Group is the parent behind three prominent bar and grill brands in Columbus, Ohio. This group came to Mutiny because of our history of helping regional restaurant groups drive cost-effective local visibility and store foot traffic.
Three brands meant three plans. Each brand and location had a slightly different target market, offering, and appeal. A thoughtful approach to local listings in an SEO “sprint” project helped spark serious growth for all three brands across half a dozen (and growing) locations.
The SEO Sprint Plan
A well-known brand that’s young in its digital marketing journey shouldn’t have to over-invest in a bloated digital marketing retainer. An SEO sprint kept the budget lean and focused–– unlocking 90% of the growth at 25% of the typical retainer investment.
It was a three-pronged approach: Local Listings, Website, and Measurement Strategy.
Local Listings: Creating missing listings on prominent platforms, focusing and clarifying business categorization, and showcasing the full menus and experiences for the hungry “near me” audience
Website: SEO around the margins–– the basics that matter for location page visibility
Measurement: GA4 + Search Console + “site-to-store” KPIs to showcase the revenue-driving impact of our efforts
Support for
NROs and ltos
New restaurant openings unlock new digital marketing growth opportunities. The setup starts 6+ weeks in advance, with a plan to drive foot traffic the day of opening. At its most basic level, it means deploying a coordinated plan for creating and optimizing local listings, and launching a “coming soon” location page to gain SEO traction well in advance of opening. Additional toppings available.
Restaurants also win traffic for specific menu items. If you’re craving wings, you search for wings. If you’re a restaurant that just put wings on the menu for a limited time, you want the world to know about it, and quickly. Most restaurants overlook the opportunity to publish menus directly on Google Business Profiles, helping to drive traffic for specific menu items, with a near-immediate impact.
The Resulting boom:
800%+ “near me” Traffic Increase
& 100%+ site-to-store engagement
We know. 800%??? Eight HUNDRED percent? That can’t be real.
Well, it is. But we’ll admit… we don’t always see wins like this. It takes a great brand primed for growth, combined with a thoughtful and quick implementation sprint. The best part? The growth wasn’t just in vanity metrics, like visibility. We saw real growth from real users requesting directions, calling, and engaging with each location in ways they weren’t before the sprint. And this wasn’t an anomaly or quick spike— it was sustained growth over months post-sprint.
Tired of bloated scopes and slow impact? You know where to find us.