Scaling Patient Acquisition
& a new unified brand for
Regional dental practice
Walton Dental Group
Akron Smile is a leading dental practice in Northeast Ohio, known for offering an exceptional patient experience combined with the best technology available for modern dental care. Looking to scale, they acquired two additional locations in the region.
Geographic expansion called for an updated, unified, and differentiated brand approach. It also meant making a splash in new markets to ensure regional growth was matched by new patient acquisition.
“Mutiny is a great agency partner. I trust them completely to guide the marketing direction for our business and to execute what they say they will do when they say it will be done.”
Brand refresh
and unified marketing plan
Expansion required a thoughtful, strategic consolidation of three separate, well-known dental practices. This meant rediscovering what makes each practice special and unique to its patients, unifying those value propositions, and building a new strategy to elevate key messages under a single new brand name.
Mutiny was able to uncover what makes each practice tick and guide the team through a fresh marketing plan as they cut the ribbon on the new locations.
Brand > Messages >
Channels > Calendar > creative
Once we had a comprehensive understanding of why, when, and where our audience is influenced in their search for a dental practice, we crafted a campaign and content strategy everyone at Walton Dental Group could believe in.
Our goal was to keep existing patients while finding new and creative ways to grow our share of voice. With help from the Walton Dental Group team, we’ve been able to execute a thoughtful content strategy that has kept us top of mind with the growing patient base.
Money Talks.
60% Increase
In new patients speaks for itself.
Performance marketing agencies that work with dental practices are a dime a dozen. But advertising agencies that fully leverage creative to drive performance (and performance to drive creative) are hard to come by.
Walton Dental Group has been an exciting opportunity to flex a creative muscle, with every new campaign being an opportunity to hit our stretch goals.